30 May 2005

INCREASING CONSUMER CONFIDENCE IN HEAT PUMPS


Over 50 years ago an electric utility company located in the southern part of the United States
had the vision, and they have maintained efforts to sustain it, of promoting electric heat pumps as a
load management tool. Various programs and incentives have been utilized to do this in a manner
that would be mutually beneficial to this company and its customers. This paper will discuss some
of those initiatives that have led to increasing consumer confidence in heat pumps not only for this
company’s customers, but has influenced the entire market for electric heat pumps.