15 September 2011
In this paper, modified diffusion models considering subsidy programs for heat pump diffusion are proposed. Although the heat pumps technology is one of the classical fields, which is more than 100 years, it has not substituted conventional boilers and airconditioners because of the problem of efficiency. However, the technology has been advanced and matured remarkably in recent years. Now there are only two problems which are price and government’s willingness-to-pay. Subsidy strategies are very powerful methods to change consumer’s behavior, which is proved in various cases. To explain and to forecast this changing, a new concept modifying the very worthy classical model, which is called Bass model, is proposed in this paper.